By Kristina Monllos Ad buyers have a lot of gripes about Facebook’s ad platform, but it still reigns supreme because it offers targeting and…
By Mitrovman Mitrovski Need to Build a Marketing Plan for Social Networking? That’s not an easy task. Many of us have difficulties in understanding…
By James Wood B2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure…
By Hana Habib and Lorrie Cranor Two Carnegie Mellon researchers write that opting out of online tracking remains incredibly confusing. You’ve probably encountered a…
By Lucy Handley Consumer goods giants Kraft Heinz and Unilever have been criticized for advertising products on Pornhub, a site where users can upload…
By Peter Roesler. Google surveyed consumers around the world to find out which factors drive people to make an online purchase. It’s November, and…
By Matt Binder. Facebook’s former head of Global Elections Integrity Ops left after six months on the job — and now she’s speaking out…
By James Wood B2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure…
By Valentin Saitarli. Conventional marketing tactics usually lead to typical outcomes — what if we try something different? I’m sure each of us has…
By Tim Wu. By refusing to stay out of politics, the company is building the case for its own breakup. “First, do no harm,”…