By Paul Talbot Marketing strategy works better when it encourages customer retention. Sound strategy can prevent too many resources from being allocated to customer…
By Kevin Whalez The concept micro-influencer marketing which has recently joined the social media scene, has the same concept as of influencer marketing, but…
By Anna Bredava Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media…
By Olivia Atkins It can be difficult for SMEs to remain competitive today, but AdRoll’s new report ‘The Ultimate Guide to Growth’ provides a…
By Joanne Joynson-Hewlett Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped.…
By Adam Bornstein Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston…
By Nadia Cameron HCL EVP of sales and marketing shares how he’s worked to transform the IT service company’s brand, marketing and collaboration approach. Marketing…
By Benjamin Herrmann Customer trust and brand loyalty are inextricably linked, essential to long-term business success, and tougher than ever to gain and retain.…
By Nadya Khoja Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review…
By Joel Garcia Starting an account-based marketing program from scratch can sound intimidating. The good news is most companies are already doing ABM in…