By Jennifer Spencer. The truth is, most product launches fail for two very simple reasons, both of which you’ve heard about time and time…
By Moya Lothian-McLean. Many fans of influencers say they aren’t bothered by advertising and that ‘selling out’ doesn’t really exist on the platform. But…
By Colleen Egan. To create happy, loyal customers, small businesses need to know who they are. Not everyone who buys your products or services…
By Linda Orr Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison…
By Maria Rapetskaya, I’ve been a creative entrepreneur since 2005. My first design company was a partnership with my significant other. It was largely…
By Sheryl Lyons My entrepreneurial experience as a consultant has been quite a wild ride with many ups and downs, both financially and emotionally.…
By Kenneth Burke “Pivot” may be the one word that entrepreneurs and the television show “Friends” have in common. In either case, you hear…
By Lilian Chifley, Starting an online business is just like preparing a dish. If you follow a proven recipe, the dish will be delicious.…
By Julie Weishaar There are several reasons video marketing is a very effective content marketing strategy to relay your business story and messaging. Highly…
By Stephanie Burns When my business partner, Jody Greene and I were in the infancy of creating Chic CEO, we found out very quickly…