By Steve Ellwanger From Amazon to Target and beyond, there seems no end to the proliferation of private-label brands competing for consumer dollars. Throw…
By Aaron Brooks, The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to…
By Rashi Varshney Dr Vivek Mansingh, partner and mentor at Gurugram-based early-stage VC fund YourNest, has had a long and successful journey. In an…
By Erik Sherman Hype isn’t a good reason to invest in marketing tools without thoroughly checking them out. Influencers? Don’t trust ’em. Not the…
Sourced from The Wall Street Journal Ecosystem partnerships and cross-functional teams can help spur innovation and enable agility at companies pursuing digital maturity. Many…
By Paul Matthews In 2018, the world has been shaken by the usage of big data: the Cambridge Analytica scandal, which was related to…
By Paul Talbot From Oscar Meyer to Ore-Ida, Kraft Heinz has been the steward of leading brands for generations. I recently asked CEO Miguel…
By Jim Tobin Instagram recently added new countries to its test in which it’s hiding the number of likes a given post gets from…
By Jessica Burton Today’s cities are living entities. They develop, grow and become more complex over time. Yet, many of their most pressing issues,…
By Castleford What is website marketing? Website marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal…