By Tobin Lehman Economists talk about markets being oversaturated when too many product or concept variations are competing in the same space. Over-saturation leads to…
Sourced from Reuters Brought to you by Messenger Business From one-to-many to one-to-one “The immediacy of digital communications means we have to be really…
By Charlotte Rogers Terms like millennial, Gen Z and Gen X are frequently bandied about, but are these demographic groupings actually meaningful to marketers?…
By Lauren Sindel, But relax … it’s nothing a good old copywriter can’t solve. You know how to write. Maybe it isn’t Hemingway quality, but…
By Melissa Thompson Facts are funny things. Myths go hand in hand with them. It is deciphering what is which that is sometimes the hard…
By Lisa Buyer How can inbound marketing impact your customer’s happiness level? The answer might be in the reviews. The growth of social media has…
By Desiree Yazdan Are you on social media, or do you use social media? There’s a difference. In today’s world, it seems like everything…
By Matt Reinstetle So you’re in the early stages of launching a small business. You’ve got a great product or service and obtained funding…
Sourced from AdEspresso When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly…
Sourced from Inc. Mobile, social media, interactive, video—there’s no doubt that digital technologies get the lion’s share of buzz in the marketing world today.…