By Adele Peters Codi lets people rent out part of their living room to local freelancers who are sick of the coffee shop. If…
By Art Markman You might conclude that innovative companies must be full of creative people. Here’s why that’s not necessarily true. I live in…
By David Bradley How do personality traits affect one’s use of the online social networking site, Facebook? That is the question researchers from Greece…
By Jason Aten Your website is often your first impression, and getting it right can make all the difference. For many small businesses, a…
By Eillie Anzilotti Companies that lay out strong environmental goals and share ownership with their workers outperform all other businesses on all social impact…
By Amanda Pressner Kreuser A picture may be worth 1,000 words, but in content marketing, an eye-catching visual could also be worth millions of…
By marismith Influencer marketing has evolved rapidly over the last few years. In fact, influencer marketing has become such a key growth strategy for…
By Todd Smith Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet…
By Alex Packham Social media started out with Myspace and Bebo (oh the nostalgia) before graduating to platforms such as Twitter and Facebook. Here…
By Lee Odden Before starting on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While…