Sourced from AAI (The Association Of Advertisers In Ireland)

AAI are delighted to welcome Ian McShane, Executive Chairman of Behaviour & Attitudes, to mark the 10th anniversary of the #AAIToolkit in October.  It will take place from 8.30am on Tuesday 1st October at Dentsu Aegis Offices on Haddington Road, Dublin 4.

Ian will cover the “Sign of the Times” survey, which was recently published in The Irish Times Weekend Review.

This edition is a wide-ranging survey of life in Ireland today. It finds we are happy, but we worry. We’re slaves to our phones, but can’t put them down. We’re liberal… up to a point.

“Ireland is very different from the country we surveyed back in 2009 – in its economy, its attitudes and its use of technology, the country has changed immeasurably in 10 years.”

About the Speaker:

Ian McShane is Executive Chairman at Behaviour & Attitudes. He has worked in a number of research agencies over the last thirty years or so, including Managing Director of Behaviour & Attitudes (2007-2016), Managing Director of TNS MRBI (1998-2006) and Head of Irish TAM Ltd (1993-1995).

A dualist researcher, Ian recognises the value of both qualitative and quantitative research applications, and the benefits which tailored research solutions can bring from the early stages of new product development right through to the measurement of a brand’s performance in the marketplace.

Free to AAI Members – please register your attendance

€35 + booking fee for non-members
Book now  

Tuesday 1st October, 8.30am
Sign of the Times 2019

Sourced from AAI (The Association Of Advertisers In Ireland)