By John McCarthy The Guardian is promoting its daily news podcast, Today in Focus, with an unusual marketing campaign urging viewers not to read…
By Ally Burnie A dating app for over 50s has persuaded half a dozen people to bare it all in a protest against ageism in…
By Rupert Millar A health foundation in the Australian state of Victoria has questioned the sponsorship ‘spin’ of top Instagram influencers by the alcohol…
By James Hercher Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to…
By Ewdison Then While Google and Mozilla are fighting over becoming the web browser on all platforms, Opera is fighting a different battle. It is…
By Helen Pollitt Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into…
By Michael Brenner All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular…
By Rebecca Stewart Having successfully in-housed its own media buying and planning, Lastminute.com has launched a consultancy arm – Playbook – to help other…
By James Henderson Partners building out IT services are best positioned to capitalise in a big data and analytics (BDA) market set to experience double-digit…
By Emily Dreyfuss and Issie Lapowsky Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of…