By Dave Nash Do you think online referral campaigns have any role in digital brand marketing? Yes, Of Course. According to the marketers, referral campaigns…
By Louise Herring, Helen Mayhew, Akanksha Midha and Ankur Puri Analytics translators perform some of the most essential functions for integrating analytics capabilities in a…
Sourced from MARTECHSERIES Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with 97…
By Linda Landers How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product? Does a…
By John McCarthy Some of the UK’s largest traditional advertising spenders greatly tightened their belts in 2018, with overall spend slumping across cinema, outdoor,…
By Angel Vaccaro Moments now matter more than place or channel for brands trying to connect with consumers. To deliver the most engaging experience…
By Colin A. Eagan, M.S. “The doctor can bury his mistakes. An architect can only advise his clients to plant vines.” — Frank Lloyd Wright As digital…
By Jo Plumridge If you’re a photographer, or someone who simply loves taking photographs you probably get a real thrill from taking photographs. For…
By Alejandro Cremades With increasing coverage and interest in startups, fundraising and venture capital, many terms have become more ambiguous than ever. That can leave…
By Jessica Stillman If you want move beyond just dreaming, you need this one thing (and no, it’s not money). Maybe it’s opening a…