By Paul Koulogeorge One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV,…
By Abhishek Shah Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article,…
By Entrepreneurs’ Organization Want to spark the power of word of mouth? Echo what Zappos, Nike and Southwest Airlines do. Stan Meytin, an Entrepreneurs’ Organization…
Sourced from Forbes Social media allows businesses to share and connect with audiences based on interest, not geography. With daily refresh and a variety…
AAI are delighted to welcome 3 international speakers to Ireland for #AAIToolkit in May. It will take place between 3.15 p.m. and 5.00 p.m…
By Tilde Herrera Google is doing more to help companies connect, manage, secure and analyze ever-growing amounts of data. At its Google Cloud conference in…
By Suman Bhattacharyya Amazon is now giving third-party sellers access to aggregate demographic information about customers, including age, income, gender and marital status. It’s…
By John McCarthy The Guardian is promoting its daily news podcast, Today in Focus, with an unusual marketing campaign urging viewers not to read…
By Ally Burnie A dating app for over 50s has persuaded half a dozen people to bare it all in a protest against ageism in…
By Rupert Millar A health foundation in the Australian state of Victoria has questioned the sponsorship ‘spin’ of top Instagram influencers by the alcohol…