By Hilary Milnes If you’re a Nike+ member, entering a Nike store with the Nike app unlocks a new experience. With the app in…
By Shane Barker Scaling your business as an entrepreneur can be challenging. But it can be equally exciting. There’s a lot that you need to…
By Laurie Sullivan Facebook made an interesting decision to build ecommerce capabilities into Instagram, which has been known as a photo-sharing app. Burberry, Michael…
By Tim Peterson YouTube is focusing this year’s upfront pitch on its most TV-like content in an effort to convince advertisers that it can…
By Christina Nicholson, Media Maven Influencer marketing is a relationship built between a brand and an influencer, where the influencer promotes that brand throughout social…
By Susan Wenograd Are you despairing over the loss of data available within Facebook Audience Insights? With the privacy ballyhoo, Facebook made the decision to…
By Abner Li Last week, Google marked the one year anniversary of its Google News Initiative aimed at supporting publications with new technology and funding.…
By Wayne Friedman Let’s face it — your live TV life may be miserable. Why? Because you watch too much advertising. The Centre for…
By Geoffrey James Weirdly, every entrepreneur wants to be like Jobs but they don’t bother to master the basics. In my experience, marketers don’t…
By Maeve Lucey & Gene Kuo Follow these steps to ensure alignment and investment, and derive maximum value, when introducing learning analytics. Mention “learning” and…