Sourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be pouring your marketing budget…
By Emily Ketchen “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. For experienced marketers, reaching consumers has often…
By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an…
By Gavin O’Malley Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at bullies and anyone else…
By Jessica Davies Gaining better visibility of what’s happening in the digital advertising supply chain goes hand in hand with knowing the right questions…
By Amy Onorato The shift towards customer centricity has sparked a marketing movement, prompting retailers to reinvent the shopping experience This year, customer experience has…
By John McCarthy Twitter has announced it will no longer let people create Moments on mobile, admitting the feature “wasn’t used as often” as…
By LaKisha Greenwade The race to be a prospective customer’s top choice is only going to become tougher as the competitive landscape increases. More…
By Michael Blanding Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton,…
By Rose de Fremery Congratulations! You’re already demonstrating impressive content marketing ROI and now, rather than raising a skeptical brow, the C-suite is enthusiastically asking…