By James Pruden 2019 is set to see ecommerce sales increase by 19.5% globally, offering an opportunity to savvy brands who are up to…
By Zaid Al-Zaidy The late 19th Century saw the emergence of packaged goods such as Coca-Cola and Johnnie Walker, with ‘brands’ starting to differentiate…
By Matthew Robert Bennett & Marcin Budka Museums are often perceived as dusty cabinets full of dead and ancient things, especially those institutions you’ve never heard…
By Matt Southern A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful. Orbit Media…
By Dom Nicastro Customer experience management (CXM) is the management of customer interactions through each physical and digital touchpoint in order to deliver personalized…
By Thomas Griffin By using AI, marketers are able to define a clear target audience, target ads to the appropriate consumer and create a…
Sourced from Forbes Many professionals spend their daily commutes and downtime listening to podcasts of their interests — from entertainment to industry-specific shows. Capitalizing…
By Robert Nelson Industry and educators are agreed: The world needs creativity. There is interest in the field, lots of urging but remarkably little action.…
By Pooja Singh In today’s social media era, video content draws more eyeballs than written text, and it’s not surprising why. If made well, a…
By Juupiner You don’t need to outspend your competition. You just need to out-think and out-work them. Do your products sell themselves? Having a…