By Eileen Brown There is a clear tie between transparent business communications on social media and consumer spending, according to a new report. Data…
By Alexandra Bruell Advertisers with in-house agencies increased to 64% from 42% a decade ago, according to an in-house agency trade group In-house advertising…
By Anne-Celine Jaeger Where do great ideas come from? We asked artists, designers and writers, including Marina Abramović, Richard Quinn and Ben Okri, what…
By Mike Neumeier Summer brings with it several rites of passage: warmer weather, extended daylight — time for businesses to revisit their annual marketing plans.…
By Sammi Caramela Innovation is key to creating a memorable business. Here’s how to achieve it. Innovation is essential to creating a memorable business.…
By Katie Paulsen One of the top challenges facing influencer marketing is one common across the entire arena of digital marketing: brand safety. At…
By Colleen McKenna During a recent interview with a potential salesperson, they asked how many cold calls they would be expected to make every…
By Tom Bracher Brand monitoring is the strategic and proactive monitoring and analysis of a brand’s growth, reputation and associated brand content. It’s carried out…
By Marc Schenker Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable,…
By Alice Oh Influencer marketing has emerged as one of the more effective ways for brands to spark engagement, drive brand awareness and reach audiences…