By Derek Andersen On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers…
By Avi Dan This is the Age of Disruption and the marketing ecosystem is being transformed daily by technology and disintermediation. Marketers and agencies…
By Tim Peterson Two years after Snapchat premiered its first original show, original programming has taken on new importance for the app, which has…
By Alexandra Jardine Latest reactive OOH work by Grand Visual is running in London and Manchester Outdoor footwear brand Sorel is the latest advertiser…
Sourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be pouring your marketing budget…
By Emily Ketchen “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. For experienced marketers, reaching consumers has often…
By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an…
By Gavin O’Malley Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at bullies and anyone else…
By Jessica Davies Gaining better visibility of what’s happening in the digital advertising supply chain goes hand in hand with knowing the right questions…
By Amy Onorato The shift towards customer centricity has sparked a marketing movement, prompting retailers to reinvent the shopping experience This year, customer experience has…