By Adele Revella I can’t blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic plan. This…
By Michele Linn Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about…
By Stefanie Flaxman Immediately after getting an idea for a content project, many content creators become preoccupied by the existing competition: “It will be…
By Tanya Gazdik When it comes to social media related to auto buying, carmakers should not put too much emphasis on “all the feels”…
By Nikki Richard Small business owners have a lot on their plates. Believe me, I know . . . I am one, myself! And…
By Susan Friesen Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is,…
By Caroline Knorr Unfortunately, simply cutting off social media isn’t necessarily the answer. From cyberbullying to FOMO to cruel comments, social media can be…
By Syed Balkhi These 10 podcasts can make you a better marketer. Learn how to build your brand online by listening to the advice…
By Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Implementing a…
By Amy Balliett Your business doesn’t have to get bigger to get better. Some entrepreneurs live and die by the principle that bigger is…