By Timothy Nichols Online advertising is a crucial component of the modern world. It’s how consumers get the help they need to make important…
Sourced from B&T Magazine A new study into advertising trends by digital marketing and advertising firm Choozle has contradicted some well-held beliefs of the…
By Syed Balkhi Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits…
By Shareen Pathak In-house agencies are all the rage, but most marketers still struggle with taking their advertising and media entirely within their four walls —…
By Kaya Ismail Global events can captivate and engage the masses around the world. So it comes as no surprise to see brands working…
By Daniel Farey-Jones If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first…
By Myles Udland Recently, British regulators fined Facebook (FB) 500,000 pounds (about $660,000) for breaking data protection laws that led to the Cambridge Analytica scandal…
By Elizabeth Doupnik What Millennials want, Millennials — should — get. The demographic is increasingly influential as it matures and gains more spending power. With…
By Tim Peterson Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company has…
By Kris McKenzie Do we all need chief customer officers to bridge a gap between marketing and tech? Consumers are more connected than ever,…