By Russ Stoddard It’s widely said that the traditional advertising industry is on the decline. Last year, according to an article published in The…
By Kevin George Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to…
By Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t worked for Google before.…
By Gregg Keizer Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web advertisement blocker – a…
By Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T Advertising and Analytics CEO…
By Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes Lions, the annual advertising…
By Austin Weinstein For Snap Inc., hype matters. And for Wall Street analysts, as users go, so goes the hype. Snap has fallen 8.1…
By Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video…
By Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words…
By Katie Canales Glassdoor’s annual 100 Highest-Rated CEOs report reveals both Apple’s Tim Cook and Google’s Sundar Pichai dropped heavily in the rankings, which…