By John McCarthy Oath has studied the viewing habits of World Cup fans to deliver ad insight to its clients, and in doing so,…
By Rani Molla Their opinion of Snapchat’s brand has taken a major hit. Snapchat users have a much more negative view of the brand…
By Annie Pilon If your business already has the basics of social media and email marketing down, then it’s time to take your marketing…
By Kif Leswing Klout, a startup that measured how important you are on social media, is shutting down by the end of the month. It…
By Jessica Davies Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze. Interest — if…
By Jennifer Jamack Social media can be a great digital marketing tool for your business when you use it correctly. However, there are several ways…
By Louise Matsakis If you click on the right-hand corner of any advertisement on Facebook, the social network will tell you why it was targeted…
By Jacob Kleinman There are plenty of great ad blockers to choose from, but most just delete the ads or replace them with something less…
By Joe Mandese Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called “content marketing” has grown in a relatively short…
By Allison Schiff Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere.The truth sits somewhere…