By John Gerzema When I started out (around the time Duran Duran roamed the planet), business-to-business (B2B) marketing was confined to the domain of…
By Michelle Castillo The GDPR requires companies to send emails to people on their mailing list who have never bought anything, asking permission to keep…
By Peter Economy The secret to making a great presentation is winning over your audience in the first 30 seconds (and keeping their interest…
By Susan Gunelius If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. The following excerpt is from Susan…
By Paul Potratz There are over 300 hours of video uploaded to YouTube alone every minute, and there are over 30 million active…
By Patrick McGreevy Once a rare sight, electronic billboards that flash new ads every few seconds have sprouted up by the hundreds along California…
By Jacob Snelson If you’ve followed the media lately, you would think Facebook has crashed and burned. You’d be under the assumption that millions…
By Ari Zoldan Branded content can entertain people or teach them something, resulting in better brand engagement. There was a time when branded content…
By Susan Gilbert Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help…
By Andrew Seel Brands are shifting from influencer advertising to a strategy of putting marketing into the hands of employees, their best influencers. Cannes…