By Ruth Connor Back in the land of B2C marketing, I could build a water-tight business case for TV using insight from Think Box,…
By Kara Bloomgarden-Smoke Live journalism with a decidedly literary bent. Pop-Up Magazine, an innovative event that re-creates the experience of reading a smart, general interest…
By Aaron Brooks With thousands of followers loyally taking their recommendations and interacting with their content, it’s no wonder that brands are keen to add…
By Greg McBeth There’s no more dangerous myth in sales than that of the “lone wolf.” Grounded in 20th-century sales culture and reinforced by individual-oriented…
By Dan Patterson In an interview with TechRepublic, Adweek’s Josh Sternberg talked about the blending of editorial and advertising content as a tactic to…
By Michael Houlihan & Bonnie Harvey Digital marketing is an investment. It takes time to mature before it can pay you back. This is a…
By Ivan Kreimer Do you remember when you first learned about email marketing? In most cases, one of the first things you learn is about…
By Angel Lawrynkiewicz Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. But, with the Content Marketing Institute reporting that…
By Erica Bell Using triggered email marketing campaigns can keep customers coming back for more by making sure you leave a positive impact from…
By Irfan Ahmad Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days. And given the prevalence of online platforms,…