By John McCarthy The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that…
By Gloria Kopp. Writing content for your business and marketing strategy is no easy business. The mastery comes in when you’re able to find the…
By Stephen Lepitak The search by brand marketers for consumer engagement has led to the continued growth and funding of the social media influencer…
By Larissa Faw Diesel is refreshing the fashion brand’s “Go with the flaw” campaign to support the 2018 Spring Summer Collection and, the brand…
By Sam Welch You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using…
By Laurie Sullivan As costs per click continue to rise across the board, Bing takes the lead with a 29% year-on-year (YoY) increase. Compared…
By Jonathan David Lewis Einstein’s equations (like E = MC2) simply and beautifully describe the complex world of physics. When Einstein published his theories in…
Keep this in mind if you are marketing sexy products. By MediaStreet Staff Writers What does a company that makes sex products do for…
By Larry Kim If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns. I’m…
By Magda Urbaniak Marketing is such a dynamic industry that the “in thing” from a year ago, is now just a wisp of a…