By Matt Weinberger Amazon Alexa and Google Assistant are battling for supremacy in voice search. At the CES trade show, which begins in Las Vegas…
By Stephanie M. Lee In response to criticism over its role in the childhood obesity epidemic, the food industry vowed to only run TV ads…
Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular…
By Wendell Enright When we are a well-known company or when we are just starting up, we hear a lot about public relations. It…
By Emily Tan. Facebook’s decision to re-prioritize its News Feed to favour “social interactions” over other forms of content may please its users, but…
Could social media be realising its true calling as the ultimate customer service channel? By MediaStreet Staff Writers According to a new study released…
By Laurie Sullivan Imagine how much revenue ad networks, publishers, retailers and search engines would have lost if Google released the information about the…
By Mark Austin Negotiation with several household product sellers indicate that Amazon may be bringing paid advertising to Echo devices, possibly as soon as…
By Jay Kim Sometimes our lives turn on a dime when we least expect it. For Leonard Kim, managing partner of the personal branding accelerator…
Millennials are more likely than older generations to try a new brand or product after seeing or hearing an advertisement. And who says advertising…