By Mitali Hobbs, and Elizabeth Mansfield, . Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the…
By Addison Nugent. Back in the early aughts, when social media was a domain relegated to angsty teens, the adult workforce would have laughed…
By: Maren Williams In the past, the notion of “Reach” was simple: The greater the reach, the more likely your message connected with potential…
By Neil Patel. It feels like online marketing changes every day. New growth hacks emerge, and old tactics fade off in the distance. Our…
By John Battelle Facebook and Google’s advertising platforms are out of control. That used to be a good thing. Now…not so much Now that’s some damn…
By Mike Murphy. Over the last few days, a slew of reporting, inspired by ProPublica, has revealed that it’s actually quite easy, through the programmatic…
By Matthew Lynley Add Twitter to the list of companies that have had to respond to questions around the ability to target ad campaigns…
By David Chazan Play-goers in France will soon have to sit through cinema-style trailers and advertisements before the curtain rises as cash-strapped theatres seek new…
By Scott Gillum , They’re called the “duopoly” of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend —…
By Ben Popper A sit down with the authors of StreamPunks YouTube is arguably having its best and worst year. The company recently announced…