Snapchat seems to be sliding down the list of prefered ways for influencers to reach their fans. A new report had shown that not one influencer surveyed chose snapchat as their favourite platform.
By MediaStreet Staff Writers
Of the 790 influencers surveyed, none answered Snapchat to the question, “What is your favourite channel to use for branded content?”
Personal blogs were the favourite of 36% of respondents, followed closely by Instagram at 35% and Facebook at 12%. Twitter (9%), Pinterest (6%) and YouTube (1%) also received votes.
Even when asked to name their second favourite choice, Snapchat collected fewer than 1% of the responses, while Facebook ranked first at 26% and Instagram second at 25%.
“Two things are clear from this part of our survey,” said Jim Tobin, president of Carusele. “The first is that blogs aren’t going anywhere, which I think is a good thing for both brands and influencers. And second, Instagram’s moves over the last year or two have really outmanoeuvred Snapchat, which had been a hot platform for creators two years ago.”
Influencers also plan to be in the space for the long haul, with 97% of influencers surveyed planning to continue their work “as long as I’m able.” This despite fewer than half surveyed reporting working full time in the vocation (46%) while 24% work full time elsewhere and 13% part time elsewhere. The balance report being full time parents or caregivers.
“Our earlier research legitimised influencer marketing as a sales driver. This new research supports the fact that it remains a viable career option for content creators,” said Promise Phelon, CEO of TapInfluence.
Carusele won the 2017 Small Agency of the Year Award at the Shorty Awards. It utilises a hand-crafted network of content producers to produce premium influencer campaigns for leading brands and retailers. TapInfluence is an influencer marketplace connecting brands with social media influencers. And if they say that Snapchat is no longer cool, then it probably isn’t.