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Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns.

And there are a lot of niche use cases within these new updates, which could apply to your business.

The first update is “Advantage+ creative optimizations”, which will automatically optimize your video ads for viewing on Reels, or the mobile Facebook and Instagram apps with 9:16 ratio.

Meta ShopTalk update

That will help more brands tap into the popularity of the various Meta video formats, with Reels being the key focus.

As per Meta:

Reels and video on our apps continues to grow as daily watch times across all video types grew over 25% year-over-year in Q4. In fact people now reshare Reels 3.5 billion times every day.”

The new process will also enable advertisers to dynamically create multiple variations of an ad, so the system then has more options to display to users, depending on what they respond best to.

Meta’s also updating its Advantage+ catalogue ads, with the added capacity to import and use branded videos or customer demonstration videos, instead of just static images.

Meta ShopTalk update

Advantage catalogue ads, which Meta first launched in beta testing last year, provide personalized recommendations to users, based on what Meta’s system detects that each will be most interested in, and this new process will provide more capacity to showcase relevant products within the display.

Meta’s will also now enable brands to upload a “hero” image in the centre of their catalogue ads, which Meta’s AI will then use to show people the best products from their catalogue to drive performance.

Meta’s also adding more eCommerce ad options, with users of Magento and Salesforce Commerce Cloud now able to create Shops ads within their management systems. Meta’s also integrating its Shops ads and branded content ads (now called “Partnership ads”), which will enable direct purchasing from collaborative campaigns.

And there’s also new elements in Reminder Ads on Instagram:

“Now, advertisers can include external links to a new product or sale in their Reminder ads to help turn a person’s interest into a purchase. This summer, we’ll also give advertisers ways to notify people when an event starts and before it ends.”

Meta ShopTalk update

Meta’s also looking to expand Reminder ads to Reels in the coming months.

There’s also new Promo Codes promotions on Facebook and Instagram, as well as ads with product tags:

“In March, we’ll bring ads with product tags to Facebook Feed (currently Instagram only), and in April, we’ll launch the global availability of ads with product tags to all businesses, whether or not they maintain a Shop.”

Meta ShopTalk update

Meta’s also updating its Collaborative ads offering, to provide more analytics on performance, while it’s also testing the ability for advertisers to use Collaborative ads with Advantage+ shopping campaigns.

Finally, Meta’s also working on Advantage+ Catalogue ads with omnichannel brand and product level reporting as a new managed service solution “to help RMNs prove that ads on Meta platforms drove sales online and in-store”.

So yeah, a heap of updates, all with varying levels of applicability and use. And while there may not be some huge, headline change that will get the most attention, there’s a lot of value for specific brands within these changes.

Sourced from Social Media Today

By Christianna Silva

Between a behemoth copycat and a looming ban, TikTok is being attacked on all fronts.

When Instagram releases a new feature that is a direct copy of another app, its users fear the worst.

In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the “TikTok-ification of Instagram” because it “takes away the type of content people love most about the platform: photos from friends and family, as well as content based on their interests.”

“And it’s something I’m just about fed up with,” Alexander wrote.

But the doomsaying rarely lasts forever. Alexander joins the ranks of Kylie Jenner, Kim Kardashian, and a whole host of regular users — including myself — who have fallen into the cycle of hating it when Instagram makes a copycat change and then, after a few months, come around to it.

Like it or hate it, Instagram’s copycat strategy works — and its dedication to stealing features from other apps is helping to fuel its ability to overtake TikTok.

Think of Instagram like Kirby in Super Smash Bros. He’s a formidable foe on his own, but it’s using his Copy Ability by swallowing his enemies and using their own powers against them that makes him so powerful. Instead of finding and using power ups or prioritizing his abilities, Kirby uses his enemies as his own, personal power ups. Instagram — and other Meta-owned apps — swallow their enemies, take on their features, and use them to win. Instagram used this strategy to remove Snapchat from its list of significant competitors, and TikTok is next.

For the first time since 2020, Instagram overtook TikTok in new app downloads in 2023, according to data from market intelligence firm Sensor Tower reported by the Financial Times, making it the most downloaded app in the world. In 2023, Instagram downloads grew 20 percent in comparison to TikTok’s 4 percent.

This comes after Instagram launched Reels, a TikTok-esque feature that was originally panned by its user base but has now become a mainstay on the app. And it might be the inclusion of Reels that has helped launch the platform back to the top.

“Instagram has outperformed TikTok in adoption over the past few years, driven by the popularity of its Reels feature along with legacy social media features and functions,” Abraham Yousef, a senior insights manager at Sensor Tower, told the Financial Times.

Instagram’s successful copycat strategy might be the reason it is succeeding, but TikTok is facing a battle at all fronts.

President Joe Biden said that if Congress passes the “Protecting Americans from Foreign Adversary Controlled Applications Act” — which would ban TikTok and all other apps based in China, North Korea, Russia, and Iran from U.S. app stores — he’ll sign it into law. Lawmakers argue that TikTok user data for U.S. citizens could be accessed by the Chinese state, but TikTok has consistently denied that claim.

The legislative push to ban TikTok led to multiple congressional hearings and, just last week, the app encouraged all of its U.S. users to call their representatives to “stop a TikTok shutdown.” It comes two years after it was reported that Meta paid a Republican consulting firm to create public distrust around TikTok.

All the while, TikTok is becoming increasingly less fun and more focused on ecommerce. With the emergence of TikTok shop, it feels like every other video on the For You Page is a promoted or sponsored post. The TikTok experience is changing, and it might not be for the better.

Just because fewer people are downloading the app, and many more are complaining about their experience on it, doesn’t mean TikTok is fully failing, though. The app has higher engagement than its rivals, with users spending an average of 95 minutes on TikTok in comparison to 62 minutes on Instagram, 30 minutes on X, and 19 minutes on Snapchat, according to the Financial Times report.

We’ll have to wait and see what a TikTok ban will look like, but one thing is certain — even if the app isn’t banned in the U.S., the fight for users won’t be over.

Feature Image Credit: Photo by Matt Cardy/Getty Images

By Christianna Silva

Sourced from Mashable

By Dirk Petzold

In social media, creating eye-catching and engaging content is essential for business success.

Enter Roverto Castillo, a design virtuoso who has crafted a set of business social media InDesign templates that redefine the art of digital communication. These templates, designed with precision and flair, are set to revolutionize your online presence. Let’s dive into the details of this visually stunning collection that promises to take your brand to new heights.

Please note that this template requires Adobe InDesign. You can get the latest version from the Adobe Creative Cloud website—take a look here.

Business Social Media InDesign Templates by Roverto Castillo
Business Social Media InDesign Templates by Roverto Castillo

Meet the Creative Genius – Roverto Castillo:

Roverto Castillo, a name synonymous with innovation and aesthetic brilliance in the design world, has curated a set of InDesign templates that embody his signature style. With a keen eye for detail and an innate understanding of contemporary design trends, Castillo’s templates seamlessly blend vibrant colours and geometric simplicity to create a visual spectacle that captivates audiences.

Template Specifications:

The templates come in a convenient size of 1080×1080 pixels – an ideal dimension for various social media platforms, ensuring your content looks flawless on every feed. This attention to detail reflects Castillo’s commitment to providing a user-friendly experience for businesses looking to elevate their online presence.

Easy Customization for Maximum Impact:

One of the standout features of Castillo’s templates is their effortless customization. Replacing headlines, tweaking text, and adding your images couldn’t be simpler. With InDesign’s intuitive interface, even those with minimal design experience can effortlessly tailor these templates to match their brand identity. It’s a game-changer for businesses seeking professional, polished content without the hassle.

Vibrant Colours and Elegant Simplicity:

Castillo’s designs are a testament to the power of vibrant colours and the elegance of simplicity. Each template features a carefully curated colour palette that not only grabs attention but also conveys a sense of energy and dynamism. The use of simple rectangles as graphic elements adds a modern touch, creating a clean and sophisticated look that resonates with contemporary audiences.

Versatility for Every Business:

Whether you’re a startup, an established enterprise, or a creative individual, Castillo’s templates cater to a diverse range of business needs. From promoting products and services to sharing company updates, these templates provide a versatile canvas for expressing your brand’s unique personality.

Roverto Castillo’s Business Social Media InDesign Templates represent a paradigm shift in the way businesses approach online communication. With their stunning visuals, easy customization, and versatile applications, these templates empower brands to stand out in the crowded digital landscape. Elevate your online presence, captivate your audience, and leave a lasting impression with Roverto Castillo’s exceptional design prowess – because in the world of social media, exceptional is the new standard.

Don’t hesitate to find more trending graphic design templates on WE AND THE COLOR.

By Dirk Petzold

Sourced from WATC

Instagram has announced several updates across photos, carousels, Reels, Stories, and insights.

What’s New

  • Text to Speech: 10 new text-to-speech voices in English are now available in select countries.

  • Filters: New filters for photos and carousels featuring different styles and tones.

  • Text & Font Styles: New text fonts and styles for Stories and Reels.

  • Custom Stickers: Users can create custom stickers from their photos, videos, or eligible content across Instagram.

  • GIF Clip Hub: A library featuring clips with audio from movies, TV shows, and more is now accessible.

  • Improved Insights: Reels insights have a new metric in Replays (the number of times a Reel starts playing again after its initial play). In addition, the definition of Plays has been updated to include Initial Plays (the number of times a Reel starts to play for the first time in a session) and the addition of Replays. An interactive Retention Chart will soon be added, providing insights into how many people watch a Reel moment-by-moment.

The Momentum Continues

Instagram maintains momentum by delivering a new set of valuable updates for creators, following last week’s marathon of releases for Reels. This time, Instagram addresses multiple experiences across the platform, but Reels is still the main focus.

New Ways for Creators to Express Themselves

New additions like text-to-speech voices, Custom Stickers, and the GIF Clip Hub empower creators with new options to express their creativity, both visually and audibly, making their content more engaging. The GIF Clip Hub is notable as it may lead to more meme-style Reels, especially for creators who review shows, movies, or comment on pop culture.

More Accurate Tracking for Reels Performance

The updates to Reels insights are noteworthy. This adjustment means that creators will now see higher metrics for Plays, as Replays are now included in the count. For brands collaborating with creators on sponsored Reels content, this translates to more accurate tracking and the potential for higher views for influencer marketing campaigns during reporting.

Both creators and brands gain a more comprehensive understanding of Reels content performance, utilizing metrics like Replays to distinguish content that garners repeat views from one-time engagements.

A Renewed Focus on Photos

In a departure from recent trends, Instagram’s launch of filters for photos and carousels suggests that it is dedicating more time to its core content format – photos, even though short-form videos remain the main priority. Another example of this shift is seen in photos being incorporated as part of Instagram’s new test of invite-only Holiday bonuses. Creators can monetize based on the number of views their photos receive, in addition to Reels.

By and Sourced from Lindsey Gamble

Growing an audience on a social media platform is essential for bloggers. So should you get started on Instagram? Or is Pinterest the better option?

When you begin blogging, you’ll likely need to wait months or years before search engines begin to rank your website properly. However, you don’t need to sit around twiddling your thumbs until that happens. Social media allows anyone with engaging content to expand their audience.
Instagram and Pinterest are two platforms that many beginner bloggers turn to when trying to grow their online presence. Both have benefits and drawbacks, and choosing the right one will allow you to dedicate more energy to attracting website traffic. So let’s compare them.

Monthly Active Users

Person liking a photo on Instagram

 

When looking at monthly active users, Instagram is much bigger than Pinterest. According to Statista, Instagram has around 1.35 billion people using the platform each month. And by 2025, that figure is expected to reach 1.44 billion.

Meanwhile, Pinterest had—according to Statista—463 million monthly active users in the first quarter of 2023. This is down from its peak in Q1 2021 when the platform had 478 million. However, it’s still not a bad audience base, and you could argue that finding your target audience will be less competitive.

Learning Curve

photo of pinterest page on a laptop

When choosing a social media network as a blogger, you need to think about whether you can continue using it as your audience grows, or if it’ll reach a peak saturation point. You must also consider what the learning curve is like.

The benefit of a bigger learning curve is that you’ll grow more over the long run. But on the flip side, you might become discouraged if it’s too steep in the beginning. In terms of app usability, Instagram is arguably easier to understand than Pinterest.

Instagram is quite an intuitive app. With Pinterest, you’ll need to learn a few extra things—such as how to design engaging pins and create boards. If you’ve decided that you want to use Pinterest, consider learning how to design a Pinterest Pin in Canva.

Growing Your Account

Man holding phone with Instagram on it

Social media can benefit businesses in many ways, and if you’re planning to monetize your blog later down the line, using social media is worthwhile. It’s hard to grow on most platforms, but some are easier than others. So how do Instagram and Pinterest compare in this respect?

Pinterest

Pinterest operates more like a search engine. Users look for topics that interest them, and they can do so using the search bar or checking their home feeds. If you publish consistently on the app, you can increase your monthly viewership—which may lead to more outbound clicks.

Gaining followers on Pinterest is sometimes challenging, but your follower count doesn’t really matter. Statistics such as saved pins and outbound clicks are more important for bloggers.

Instagram

Getting noticed on Instagram is quite challenging, especially as a beginner. Although you’ll see a lot of advice about how often you should post and the types of content you should publish, you’re better off being authentic and posting when you need to. In that respect, you might want to build your blog audience first and let them naturally find your Instagram page later.

Content Diversification Options

Before picking your preferred social media platform as a blogger, understanding what types of content you can share is a good idea. Not only will you be able to determine what you should prepare in advance, but you can also pick a platform with a form of media that you like.

Instagram

 

Instagram has evolved from being a simple photo-sharing app. Of course, you can share still images—and you have the choice to include up to 10 in a carousel post. However, since the introduction of Reels in 2020, video content has become more popular. If you want to stand out on Instagram, consider trying a selection of Reels ideas.

On Instagram, you can also share Stories in the form of both photos and videos. You can add stickers, along with encouraging your audience to ask questions and much more.

Pinterest

A Person's Pinterest Page With Photos

 

Pinterest also allows you to share videos with your audience, but these aren’t as much of a core experience as they’ve become on Instagram. You can also share carousel-style posts, but you’re limited to a maximum of five images.

If you like still images more than video content, you might want to think about using Pinterest over Instagram. At a later point, you can expand onto Instagram if you feel like you want to explore video content more.

Character Limits

Instagram post on iPhone

 

Even if you don’t start a blog on Instagram, knowing how to write engaging content both there and on Pinterest can help you build the audience you’re looking for. But prior to doing this, you should understand what the character limits are on each network.

When sharing a Pinterest board, you can only write a maximum of 500 characters. With that in mind, your descriptions should be brief and give users an idea of what to expect when they click on your link.

Instagram, on the other hand, lets you type up to 2,200 characters. But while you have more room to share your captions, you should still try to keep your writing as succinct as possible.

Image of a Pinterest Post With Link

The main goal of using social media as a blogger is to drive traffic to your website, and ideally, to also increase your newsletter sign-ups. Removing as much friction as possible can help in that respect.

Instagram lets you add links to specific posts, but you can’t use hyperlinks. As such, someone would have to copy and paste the link into their web browser. However, you can add links to your Stories and bio.

On Pinterest, you can add outbound links in each pin. Moreover, you have the option to include a link in your bio and claim your website.

Will You Choose Instagram or Pinterest?

Both Instagram and Pinterest offer several benefits to beginner bloggers, and you can scale with both of them as more people discover your work. Pinterest is an excellent tool for helping others find your content, especially if your site still doesn’t rank highly in search engines.

Instagram is arguably a better choice for more established bloggers, and it’s worth letting your audience find your account from your site—rather than the other way around. But you can build a close connection with your audience on Instagram, and you may find that it’s an ideal option for encouraging newsletter sign-ups.

By Danny Maiorca

Danny enjoys exploring different creative disciplines, especially photography. He has a degree in Sports Journalism and has been writing professionally since 2016.

Sourced from MUO

Sourced from WWD

Top sites to grow real Instagram followers.

Instagram is one of the most popular social media apps in the U.S. – with over 2 billion people using the platform, according to Demand Sage. Because of how popular the platform is, anyone who wants to become an influencer has a lot of opportunities and a big chance to find their target audience. However, many would-be influencers give up after a few weeks once they see that gaining followers is very difficult.

Posting content and using the right hashtags used to be enough to get you noticed on the platform, but not anymore. Things have changed on Instagram to better accommodate a platform that sees millions of visits a day.

Now, the main focus of the platform is engagement, which is what you need to cater to if you are a novice influencer. Let’s learn a little more about the Instagram algorithm, so you can learn how to reach the top.

How does the Instagram algorithm work?

Before you can understand why buying followers is the best way to gain an organic following, you should first understand how the Instagram algorithm works. This will help you figure out a better social media marketing strategy that suits your needs as an established or upcoming influencer.

The Instagram algorithm is a set of rules that allows the platform to make informed decisions on which posts and accounts to promote. The algorithm’s goal is to make sure users spend as much time on the platform as possible. All social media apps compete with each other for attention and keeping users on their apps is how they win.

The algorithm helps Instagram by consistently showing users posts they are interested in, so they stay on the app for longer. One of the factors the algorithm uses to determine which posts to promote is engagement. Engagement is any act that a user takes on the platform, such as likes, comments, views, follows, and shares. Engagement indicates that the content is good enough to make the user act, therefore extending the time they stay on the app.

When users regularly engage with an account, they usually stay on it for a long time, either looking through the account’s history, reading other comments, or sharing and discussing the account with friends. Accounts with high engagement rates are very much preferred on Instagram, so they are promoted more by the algorithm.

An account with a low follower count isn’t going to generate enough engagement for the algorithm to notice it. The Instagram algorithm rarely helps out accounts with a small follower count, so if you don’t already have an audience, growing on Instagram will take a lot of time and energy – and even then, it is not guaranteed to work. If you had a lot of followers, however, then your algorithm rank rises considerably.

This is why buying followers is the ideal way to boost your Instagram profile. Purchased followers get the algorithm’s attention and make it notice your account. Once that happens, the algorithm will push your Instagram posts to new people, who will find your account and choose to follow you if they like what they see. This transforms a bought-following into an organic one if used correctly.

Each time you purchase IG followers, you’ll get a promotional boost on the platform, because the algorithm considers your account valuable – if only temporarily. This gives you the time needed to post more content, engage with your new followers, and make this advantage stick.

The six best sites to buy Instagram followers

So, how and where do you buy Instagram followers? There are many sites online where you can buy Instagram followers for your account, but you need to know how to choose the right one. Not all sites have the benefits you need to grow on Instagram, and there are plenty of scam sites you need to watch out for. If you’re not careful and you buy from a scam site, you could even get your account suspended on Instagram, in addition to losing the funds you spent on the disreputable site.

That’s why we’ve compiled a list of the best sites where you can buy followers that will aid your Instagram growth. Apart from being able to buy followers, our trustworthy collection of sites can help you further by selling other forms of engagement, including Instagram likes, views, and comments. The more engagement your account generates, the more the algorithm will recommend your content. If you’re serious about becoming an influencer, consider purchasing their engagement packages and boosting your account as much as possible.

Here’s a list of the top US sites where you can buy Instagram followers.

1. Buzzoid

Buzzoid is number one on our list for multiple reasons. They are the best at providing real Instagram followers that have a profound effect on the way the algorithm promotes your content.

Buzzoid offers active followers for your Instagram profile that will help you achieve organic growth. Aside from being a reliable growth service when it comes to the results you seek, you can also count on Buzzoid to keep your information safe and secure, no matter how many times you purchase followers from them.

Courtesy Image.

To buy from Buzzoid, all you need is your credit card or debit card, your email, and your Instagram username. Buzzoid will never ask for your password, nor will they ask you to store personal information on their website. They keep customer data safe using various kinds of web security measures. To top it off, they hold customer card information on a temporary server that gets deleted, so you never have to worry about your information getting stolen in the event of a rare breach.

Hesitant, first-time buyers can rest easy knowing that their data is completely safe, which is why Buzzoid is number one on this list as the best site for buying IG followers.

2. Twicsy

Twicsy only offers real Instagram accounts, not bots. Bot accounts are unreliable, which is why high-quality followers are recommended if you truly want to be in the good graces of Instagram’s algorithm. Bots get deleted by Instagram after triggering their spam detection system, so you’re always left with fewer followers than you paid for after just a few weeks.

Courtesy Image.

Real accounts have realistic usernames and profile pictures, and they are made by real people. Not only does this prevent them from getting deleted as easily as fake accounts, but they also look natural on your followers list.

Once you’ve purchased IG followers from Twicsy, you can expect quick and reliable delivery that’s completed in less than 24 hours. Unlike other sites, Twicsy doesn’t make you wait for the followers you paid for. This is another reason why buying from Twicsy works so well to promote your account on the platform. If you don’t have a lot of followers and you post a picture on Instagram, that post may only lead to one person following you. That’s not a lot of engagement.

Now, if you buy from Twicsy and post a picture as the followers roll in, the Instagram algorithm will think that your content was so valuable that it generated all that engagement. You’ll become the algorithm’s golden child in no time.

In the rare event that you don’t receive your order, Twicsy will offer free refills every 30 days to ensure that you get to keep all your followers on your account. What you pay for is what you get – indefinitely! This gives buyers peace of mind about their new follower package.

Twicsy offers many follower packages to choose from. Every time you want to give your account a boost, you can do so in a way that’s appropriate for the size of your account.

For example, if you’re just starting, you don’t want a drastic jump in follower count. You can start small, with a few hundred followers – that will be more than enough to promote your account on the platform and gain followers organically.

Once your account grows a little more, you can buy higher follower packages that give you a bigger push throughout the platform. This could be 500, 1,000 or even 15,000 followers – depending on the following your account already has.

Twicsy’s customer support team is available 24/7, so you can feel confident that they’re always there to help you answer any question you may have. To get in contact with Twicsy’s excellent customer support team, you don’t need to create an account or wait too long. Because they are always available, no matter what time of day you contact them, you can always expect them to respond quickly.

3. Rushmax

Sometimes, you need to increase your follower count quickly to impress sponsors or to take advantage of a trend. If you want an instant delivery, then Rushmax is the right site for you.

Rushmax specializes in delivering large quantities of followers in a very short amount of time. After you make your purchase, you’ll see the followers begin to roll into your account within minutes, making them one of the fastest sites when it comes to delivering followers.

4. TokMatik

TokMatik is a site where you can buy TikTok followers and engagement. If you’re more interested in Instagram marketing, you may be wondering how TokMatik can help you, but the truth is that gaining followers on another site can be incredibly helpful if you’re looking to gain followers on Instagram.

You can buy real users that will follow you on TikTok, increase your brand awareness on that platform, and then use your popularity there to promote your Instagram page. TokMatik makes it incredibly simple to generate interest for your account elsewhere and then use it for your Instagram popularity.

5. iDigic

If you want quality and reliability, iDigic is the site for you. They are so confident in their products and services that they offer a money-back guarantee. If you’re not satisfied with your purchase, simply let them know and they’ll make it right.

Best of all, when you purchase followers from their company, you’re guaranteed to see more engagement on your Instagram page. Their packages contain quality Instagram followers that are sure to increase the number of organic followers you get with every post, whether you’re an influencer focused on pictures, videos, stories and more.

Their proven track record of success means you can trust that iDigic is the right choice for anyone looking to increase their online presence and reach their target audience more effectively.

6. The Social Net

The Social Net offers affordable prices and fast delivery. Their quality services are better suited for small business accounts, but serious influencers that are looking to turn their image into a brand can use their services as well. Although their cheap Instagram followers is a plus, their customer service team is a little slow in responding, so if good communication is a must for you, you may want to use another site.

Will I need to buy followers all the time?

If you buy followers once, will you need to buy again and again for the rest of your influencer career? If you want to reach 10,000 followers, will those 10,000 followers all have to be paid?

These are questions many first-time buyers have, and they are completely valid. The truth is, depending on your social media goals, you may need to buy followers multiple times, but not just to fill out your followers list.

Buying followers doesn’t just fill up your followers list with paid accounts. It gives you a boost in the algorithm so that Instagram promotes your account to the masses. However, this boost is only temporary and the account eventually hits a plateau as the promotional period for your account ends. When this happens, if you want to see another boost, you will need to buy more Insta followers.

But again, this is all dependent on the goals you have in mind for your account. If you feel like you can gain followers on your own after buying user accounts once or twice, just keep in mind that the process of gaining followers will be much slower, and you may not see fast growth anymore.

Why trust our picks?

Over the years, SocialFlow has established a consistent reputation for providing reliable and effective social media strategies to influencer clients. Our extensive experience in the industry means that we understand the latest social media trends, tools and techniques, and know how to use them to get the fastest results. You can read the social proof provided by our lovely clients on our website and see for yourself how our advice has helped the hundreds of people that trust our expertise.

We understand Instagram like the back of our hand and have worked with clients that use the sites we recommend above, so we have seen these businesses in action many times. Like you, we are highly invested in social media platforms and how they can help brands, which is why you can trust that you’re getting the best advice from industry experts.

Sourced from WWD

 

By Dawit Habtemariam

Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.

Destination marketing organizations are rushing to join Meta’s Threads: Destination Toronto, Visit Orlando, Visit Utah, Myrtle Beach, Fort Myers and many others have already signed up for the direct competitor to Twitter.

Because Meta owns Facebook and Instagram, these destinations have been able to grow their audiences quickly. Users login to Threads with their Instagram accounts and automatically follow the same people they follow on Instagram.

“We’re at about 10,000 right now. I would say a good 80% of that happened over the weekend,” said Paula Port, Destination Toronto‘s vice president of marketing. Visit Orlando has over 32,000 followers.

Instagram has over 1 billion monthly users worldwide, according to Insider Intelligence.

So far, posting activity on Threads by these groups is uneven. Some haven’t posted anything while others like Visit Orlando have been posting daily.

Threads doesn’t offer advertising at the moment, according to the Wall Street Journal. Facebook, Instagram, Pinterest and TikTok are the top spenders on social media advertising.

Destinations have been devoting fewer resources to Twitter. A new problem for Twitter has been the new blue check verification process, which requires a subscription. “We just kind of gone back and forth on what’s the value that we’re seeing there and it seems very unpredictable,” said  Utah Office of Tourism Director of Marketing and Communication Ben Cook.

Destinations haven’t developed a strategy for marketing on Threads. Destination Toronto hasn’t posted much and is reusing the text-based strategy and repurposing content it uses for Twitter. Utah is experimenting with a more humorous voice.

 

“There is not a huge lift and we’re not going to put a lot of time into developing a huge strategy until we just sort of see where it goes,” said Cook. Audience engagement on the platform looks good so far, he said.

What strategies destinations come up with for Threads depends on the platform’s evolution.

“It feels like it wants to be Twitter, but everyone from Instagram is there,” Port said. “Is Threads going to reduce our need for that news-driven content or is it going to be more like Instagram, which is more curated and has more of a visual aesthetic?”

Meta has not made Threads available in most European countries but hopes to in the near future, Tech Crunch reported.

By Dawit Habtemariam

Sourced from SKIFT

destination marketing, destination marketing organizations, instagram, social media, twitter,

By Pesala Bandara

A terrifying new ad campaign featuring a deepfaked girl is warning parents against sharing photos and videos of their kids on social media.

The shocking advertising campaign, created by telecommunications company Deutsche Telekom, has gone viral for its dark warning of the potentially devastating consequences of parents posting photos of their children online.

The haunting video — which has amassed over 5.5 million views on social media in the last day — reveals how just how easily a child’s image can be manipulated using artificial intelligence (AI).

The ad delves into the story of nine-year-old Ella. Like many parents today, Ella’s mother and father regularly post videos and photos of their young daughter on social media.

However, Ella’s parents have never considered how their daughter’s future could be destroyed by “sharenting” — the common practice of parents sharing photos or videos of their children online.

‘The Beginning of a Horrible Future’

In the ad, a deepfake version of an adult Ella is created with the help of AI — using just a single photo of the nine-year-old girl that her parents shared online.

The “older” deepfaked Ella can move and talk like a real person. And she confronts her horrified parents on the big screen as they watch a movie at the cinema.

The deepfaked version of their daughter reveals the terrifying repercussions that followed after her parents posted her photos and videos on social media.

The ad chillingly explains how children whose images are posted online could fall victim to identity abuse, deepfaked scams, and child pornography among other crimes.

The Average Five-Year-Old Has 1,5000 Photos Online

Adweek reports that some studies have estimated that by 2030, nearly two-thirds of identity fraud cases affecting a young generation will have resulted from “sharenting.”

Research also shows that an average five-year-old child has already had about 1,500 pictures uploaded online without their consent by their parents.

Last week, PetaPixel reported on how Meta CEO Mark Zuckerberg caused a stir across social media when he posted a family portrait on Instagram that obscured the faces of his two older children with emojis. Meanwhile, his infant’s face was not covered in the photograph.

It revealed Zuckerberg’s awareness that his elder children’s faces are developed enough to become recognizable by strangers online and by facial recognition software.

By Pesala Bandara

Sourced from PetaPixel

By Clothilde Goujard

Meta’s social media platforms will be barred from behavioural advertising in August.

Social media giants Facebook and Instagram will soon be temporarily banned in Norway from tracking users online to target them with advertising.

The Norwegian Data Protection Authority ordered U.S. technology firm Meta, the parent company of Facebook and Instagram, to stop showing users in Norway personalized ads based on their online activity and estimated locations. The ban kicks in from August, according to an order obtained exclusively by POLITICO and sent to Meta on July 14.

Meta’s advertising practice on Facebook and Instagram currently involves the “processing of very private and sensitive personal data through highly opaque and intrusive monitoring and profiling operations,” wrote Norway’s Datatilsynet agency.

The ban on so-called behavioural advertising will last three months, starting from August 4. Facebook and Instagram will be able to show people customized ads but only based on information given by users in the “about” section of their profiles.

Meta will face daily fines of 1 million Norwegian Krone (€89,500) if it doesn’t comply with the order.

The temporary ban could be lifted if Meta finds a way to legally process personal data and give users the rights to opt out of targeted advertising based on tracking, the order said.

The restriction comes after the Court of Justice of the European Union on July 4 ruled that Meta was unlawfully collecting people’s data to target them with ads without their explicit consent and based on the firm’s “legitimate interest.”

Meta is also currently under scrutiny from its lead privacy regulator, the Irish Data Protection Commission, over its advertising practices. The Dublin-based authority fined the social media company in January a total of €390 million for infringing Europeans’ privacy. It ordered Meta to find a new legal basis for its business model. The tech company has appealed the decision.

The Irish Data Protection Commission plans on making a decision on Meta’s legal basis for its targeted advertising operations “by no later than mid-August,” said the agency’s Deputy Commissioner and Spokesperson Graham Doyle.

The Irish regulator oversees Meta under the General Data Protection Regulation (GDPR) for the whole of Europe because the tech company has its regional headquarters there. Other European countries such as Norway are able to issue national decisions for a time limit of three months in a “case of urgency” under the GDPR.

“The persistent state of non-compliance following the [Irish] decisions demand[s] immediate action to protect the rights and freedoms of European data subjects,” wrote the Norwegian data agency in its order.

The Norwegian regulator is the first European privacy authority to severely restrict Meta’s data-driven business following the EU’s top court ruling. It said it also plans to request an urgent binding decision from the European Data Protection Board (EDPB) — the region’s network of privacy regulators — to decide on final measures.

The Irish Data Protection Commission said it has consulted with other European authorities and sent them a provisional assessment of Meta’s compliance with the GDPR for targeted advertising following the new court ruling. Authorities have until July 21 to make their submissions to the Irish DPC, Doyle said.

In a response, Matt Pollard, spokesperson for Meta, said: “The debate around legal bases has been ongoing for some time and businesses continue to face a lack of regulatory certainty in this area … We continue to constructively engage with the Irish DPC, our lead regulator in the EU, regarding our compliance with its decision. We will review the Norway DPA’s decision, and there is no immediate impact to our services.”

Feature Image Credit: Kenzo Tribouillard/AFP via Getty Images

By Clothilde Goujard

Sourced from Politico

By

  • Instagram’s Twitter rival, Threads, has surged to over 100 million users, riding a hype wave.
  • But the new “conversation” platform has a fatal flaw: It’s going to be boring.
  • Meta’s vision of a “positive” environment will be better for brands than humans.

 

Instagram’s Twitter rival, Threads, has surged to over 100 million users in less than a week, an eye-popping figure that shows the sheer size of the hype wave it’s riding. But the app has a fatal flaw that will ultimately doom it to mediocrity: It’s going to be boring.

You can tell how boring Threads is going to be by the way Instagram parent Meta describes its vision: “To take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.”

Here’s a question for Meta: What is it, actually, that Instagram does best? The platform has felt like a declining power since the rise of TikTok (which it copied with Reels) and hasn’t been inspiring to either everyday users or influencers for a long time. When I think about what Instagram still is best at, it’s giving creators and celebs an outlet to make money from sponsored content. That’s not a great starting point for Threads.

It’s clear that Meta wants Threads to be like Twitter (the two platforms look nearly identical), only more “positive” and advertiser-friendly — a good place for everyone to make money.

Instagram boss Adam Mosseri further outlined the company’s vision when he said last week that while politics and “hard news” would “inevitably” show up on Threads, the company wouldn’t do “anything to encourage those verticals.”

I get why Meta is scared of politics, given the polarization in the US and how badly the subject warped Facebook. But Mosseri’s comment about “hard news” shows the company’s strategy is about avoiding more than just partisan outrage.

Hard news can be nebulous to define, but generally refers to a certain seriousness of tone and a slant toward uncovering information that has widespread impact. It also tends to skew “negative” and is often not advertiser-friendly. That’s part of the reason advertisers put hard news subjects like the climate crisis and Russia’s war in Ukraine on blocklists.

I understand the impulse to create an environment less full of harassment and hate than Twitter can be. But the idea of doing that by avoiding conversation topics perceived as negative seems a recipe for creating a very boring dinner party. How many of the most interesting conversations you’ve ever had were advertiser-friendly?

It reminds me of a quote from Agent Smith in the movie “The Matrix.”

“Did you know that the first Matrix was designed to be a perfect human world?” he says, referring to the virtual world that the film’s machines use to keep human minds engaged while they harvest energy from their bodies. “Where none suffered, where everyone would be happy. It was a disaster.” The humans didn’t believe it because it didn’t feel real.

I think Threads, a “conversation” platform designed with positivity in mind, will feel like a similarly sanitized world and will fail to engage users in the long run. Things don’t get weird on Instagram, a brand-friendly paradise where users perfectly curate how they want their lives to appear to others. So, what’s to suggest things will get weird on Threads?

And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.

Feature Image Credit: Instagram boss Adam Mosseri. Matt Winkelmeyer/Getty Images for WIRED

By

Sourced from Insider