By Tim Peterson Two years after Snapchat premiered its first original show, original programming has taken on new importance for the app, which has struggled to grow its daily audience. Snapchat is formalizing its original programming push through the formation of the Snap Originals brand. Snap Originals will encompass Snapchat’s existing original shows, like political…

By Jennie Bell Snapchat is over. Influencers are oversaturated. And content is everything. Those were some of the takeaways from a panel discussion about social media marketing held Tuesday at the FN Platform trade show in Las Vegas. The participants included Rollie founder and CEO Vince Lebon, Sam Edelman marketing director Lizzi Bickford, Chinese Laundry marketing…

By Rani Molla Their opinion of Snapchat’s brand has taken a major hit. Snapchat users have a much more negative view of the brand since Snap redesigned the app in January. Its user sentiment — measured by having consumers rank their impression of a brand on a scale of 100 for “very positive” to -100…

More than a third of millennials use their phones for personal activities up to 2 hours during the workday. By MediaStreet Staff Writers Technology is now on the verge of making us utterly unproductive. This is according to a new report from Udemy. The study measured how distracted employees are during work hours, how they’re…

Facebook is now the most popular places that advertisers are putting their video ads, even beating YouTube. By MediaStreet Staff Writers Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, brand marketers are ramping up…

Make sure to keep an eye out for these five social media marketing trends that are taking over the digital marketing world in the upcoming year. Did you know that on an average, we scroll through at least 300 feet (90 meters) of content daily? Not every brand’s campaign grabs our attention. It is a…

The new study highlights that the huge economic impact is just “tip of the iceberg” with independent creators. By MediaStreet Staff Writers So here it is, another study from the USA about the power of the new economy. While it doesn’t feature what Europeans are doing, we can use the information to see just how…

Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it’s actually going to pay off. By MediaStreet Staff Writers New research out of Binghamton University, State University of New York suggests that instead of just spending to get that top…