By Yuyu Chen. On a recent Thursday morning, a dozen people including reporters, marketing managers and PR executives gathered in a meeting room for…
62% of travel marketers rate Facebook as the most effective social media network. By MediaStreet staff writers Facebook is peerless amongst travel marketers according…
By Ryne Hager. Google and Coca-Cola’s partnership effort for in-store advertising displays looks to be bearing fruit. The advertising system uses DoubleClick’s preference and…
By Gavin O’Malley. Pinterest this week is rolling out new object-detection capabilities to its Lens beta, including the ability to read QR Codes with…
By Michael Sawyer. It’s a complicated situation with no easy answers It started on March 25. I was on vacation with my wife, our…
One of the most challenging part in public relations (if you are a startup or a small business) is on how much money you…
By Jeff Beer For almost as long as we’ve been typing words into Google’s search bar, we’ve been trailed by online ads based on those…
Sourced from CRAIN’S New York Business Time Inc. is planning to sell some magazines or other properties as the struggling publisher tries to push…
By Robert Elder. Google’s recent claim that YouTube is the coolest brand in the eyes of teens and millennials looks shady in light of new survey…
As retail customers increasingly turn digital, online checkout performance is critical. By MediaStreet Staff Writers Retailers have always understood that the checkout line is…