By Sara Fischer.
Twitter has commissioned data from Nielsen and Foursquare to evaluate its impact on offline sales and store visits. The results:
- Promoted campaigns on Twitter generate a 23% lift in visits to mobile carrier storefronts
- Buyers spend 6.8% more with mobile wireless carriers after seeing ads on Twitter
- Offer-based tech and telco campaigns on Twitter generate a $21.84 average return on advertising sales investment
- Twitter users are 2.4X more influenced by manufacturer and mobile carrier ads