By Seb Joseph. Rather than bundle social video into sponsorship deals, Premier League clubs want to carve out its commercial value to convince sponsors…
By Sarah Mahoney. Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia called the move hypocritical…
Sourced from eMarketer. Strong results despite a wrenching quarter Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1…
By Tim Baysinger. Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once…
By Mark Wnek. I wonder how today’s marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul…
Sourced from ad exchanger. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.…
By Samantha Grasso It’s not often you’ll walk into a bar ready to have your views challenged by a total stranger. But in a…
By Mark Sweney UK’s best-paid chief executive could receive smaller package of about £15m after earning more than £200m in four years. Sir Martin…
Opinion: The most successful Instagram accounts have a recognizable style By Ulrik Bo Larsen This is the fifth and final installment in a five-part…
By MediaStreet staff writers Huawei’s annual Mobile Film Festival is now accepting submissions. The mobile film festival hopes to inspire movies which are made…