By Drew Harwell and Taylor Lorenz The last big strikes reshaped the movie business and fuelled the rise of reality TV. The latest walkout…
By Jodie Cook 2023 is a great year for the personal brand. Influential CEOs are securing investment, winning customers and grabbing the attention of…
By Michael Crider Hundreds of sites serving up real ads over AI-generated text are causing headaches for users and advertisers alike. A new wave…
By Sam Anderson Attributing results to particular channels or campaigns is arguably digital marketing’s most dogged problem, with an array of approaches mutating as platforms…
By Sarah Cha Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? It’s challenging, confusing, but oh-so-satisfying when…
By Jose Herrera In a recent McKinsey poll, it was revealed that amid the Covid-19 pandemic, almost three-quarters of American consumers made changes to…
By Adam Petrilli Knowing how to score your company’s reputation can provide a clearer picture of how consumers see your brand and how you…
By Mark Zweig Most, if not all, local small businesses in Northwest Arkansas that are struggling or have failed can be attributed to their…
By Jeff Haden Eight co-founder Troy Aikman on brand positioning, marketing, and keeping your message as simple as possible. Plenty of stories (including many I’ve written) describe start-up launches.…
By Jenni Baker Cross-media measurement continued to dominate industry chatter in Cannes – but are we one step closer to solving the measurement puzzle? Nielsen’s…