By Matt Cayless E-commerce CTRs drop; smart brands adapt with new SEO strategies I’ve worked in SEO for over a decade, and I can say with confidence: ecommerce brands…
By Ankush Das Twilio integrates conversational intelligence to offer deep behavioural insights. AI is here to automate and simplify tasks for humans. Its inherent traits…
By Aki Ito In March, Shopify’s CEO told his managers he was implementing a new rule: Before asking for more head count, they had to…
By Tom May For years, we’ve been told that, rather than try to be all things to all people, we should find a specific…
By Joe Foley It should rebrand iPhone and Apple Watch while it’s at it. It’s that time of the year when rumours about Apple’s next operating…
By Darren Orf Predictions across the field range from a few months to a few decades, but experts agree—change is coming. Here’s what you’ll learn…
By Tom May When car brands make sneakers and festivals launch furniture lines, it’s time to rethink what ‘brand’ really means. So, this was a…
By Simon Woolford Simon Woolford discusses how brand strategy distinguishes enduring brands from those easily overlooked in a fast-paced, AI-driven content landscape. In a world…
By Janita Pannu When was the last time you felt like a brand truly understood you? Chances are it wasn’t because of a statistic…