By John Readman How we track, measure and attribute the success of marketing activity puts many marketers in a cold sweat—whether we’re talking about…
By Audrey Wan TikTok’s brief shutdown in January pushed users to RedNote and other Chinese social media platforms, exposing them to brands like Florasis and…
BY Eve Upton-Clark Younger social media users may care more about follower counts than authenticity, a new survey says. What does it mean for real-life…
By Matt Cayless E-commerce CTRs drop; smart brands adapt with new SEO strategies I’ve worked in SEO for over a decade, and I can say with confidence: ecommerce brands…
By Ankush Das Twilio integrates conversational intelligence to offer deep behavioural insights. AI is here to automate and simplify tasks for humans. Its inherent traits…
By Aki Ito In March, Shopify’s CEO told his managers he was implementing a new rule: Before asking for more head count, they had to…
By Tom May For years, we’ve been told that, rather than try to be all things to all people, we should find a specific…
By Joe Foley It should rebrand iPhone and Apple Watch while it’s at it. It’s that time of the year when rumours about Apple’s next operating…
By Darren Orf Predictions across the field range from a few months to a few decades, but experts agree—change is coming. Here’s what you’ll learn…