By Aisha Counts Meta Platforms Inc.’s Instagram will soon account for half of the company’s advertising revenue in the U.S., according to estimates from…
Sourced from BCG This brief is based on the article “Five Truths (and One Lie) About Corporate Transformation.” Change can be daunting for any…
By Jack Kelly As we stand on the cusp of a new year, the job market continues to evolve at an unprecedented pace, driven…
By Christine Moorman and Koen Pauwels Summary. A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in…
By Aurelie Sauthier The boundaries betwee and content marketing are becoming less distinct for experts in our industry, prompting an important question: Is content…
By Sherin Shibu Gen Z is barely using Google as a verb anymore. Google is the most popular search engine in the world, but its dominance…
By Rachel Curry SearchGPT is already dubbed by some as the “Google killer.” Arvind Jain, a former Google (GOOGL) engineer and now CEO of the enterprise…
By Kristen Dolan Over the course of this year, I’ve helped brands navigate seismic industry changes, from Oracle’s departure from the advertising business to Google’s cookie phase-out…
By Lindsey Gamble Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads,…