Just when we think we understand social media, something new comes along… This time, it is “context-aware social media platforms.” They allow users to interact with those sharing a common experience in their current physical location.

By MediaStreet Staff Writers

Most of us rely on popular social media platforms for our social connectivity and well-being. These platforms do a great job in connecting us with our friends, relatives, and acquaintances. In fact, the level of connectivity they provide is so high that many of us unknowingly attain a level of hyper-connectivity that blinds us from interacting with everyone else who’s not already in our social network.

People in our immediate surroundings share common experiences with us. Whether it’s those that are waiting for the same train as you, the thousands of fellow spectators that are watching the same football game at a stadium with you, or everyone staying in the same hotel as you — you have more in common, and thus more reasons to interact, with people in your immediate vicinity than you realise. Unfortunately, most of these people are not already in your social network and therefore, opportunities to interact with them are usually lost.

Locye, a fast growing social media platform that formally launched last week, is one social app that is trying to get on the “context” bandwagon. It lets you post content that’s visible to people near your current physical location and see posts made by others near you. You can post anonymously or with your identity as well as like, dislike, comment, and report posts. It also gives you the option of posting your content forever or having it disappear after a day.

Locye’s can adjust the radius from which content is fetched for you based on your chronological position in the feed and the amount of social activity in your vicinity at that point in time.

Locye lets users observe social activity at real-time hotspots and places of interest worldwide. It computes hotspots by scanning the entire planet once every couple of minutes and applying artificial intelligence to identify areas that are likely to contain newsworthy content minus the typical chatter that accompanies trending hashtags.

The Locye App running on the iPhone 7.

Locye has already received offers to invest from investors like Jaguar Land Rover, The Cove Fund, Furuya & Co., and several Silicon Valley angels. Says Locye, “Travelers, citizen journalists, college students, professionals, community residents, and spectators among others are realising the importance of context-aware social media platforms and this trend is expected to grow exponentially in the future.”

Think globally act locally? Perhaps it will be a thing in social media too.

Here’s the promo video:

Are you sold on the idea? We are on the fence here at MediaStreet… we will get back to you after we have played around with it for a bit…