IMA Customer Magazine of the Year 2012, Cara Magazine is Aer Lingus’s flagship title, and has earned a reputation for delivering fresh, engaging editorial with a strong design focus to the airline’s millions of passengers.
Focussing on a selection of Aer Lingus destinations around the world, the magazine prides itself on its high quality, which has resulted in a strong relationship with advertisers and a 2008 PPAI Award for Customer Magazine of the Year, as well as the prestigious international overall media prize 2010 by the German National Tourist Office. Covering locations as diverse as New York and Krakow. Cara also features comprehensive coverage of arts, design, fashion, sport and business events through Aer Lingus destinations, as well as celebrity interviews and business features.
(W x H): DPS Type Area 410 x 260mm, Trim 440 x 290mm, Bleed 446 x 296mm; Full Page Type Area 190 x 260mm, Trim 220 x 290mm, Bleed 226 x 296mm; Half Page Vertical 92 x 260mm, Half Page Horizontal 190 x 127mm; Quarter Page 92 x 127mm; Classified Unit 45 x 49mm.
All ad copy to be sent by disc or email. Please supply it as a high-res, print-ready PDF saved to compatability version 1.3. A printed colour proof must be supplied with the ad copy. Files must contain crop marks. Where necessary a minimum bleed area of 3mm must be contained within the file. Single page PDFs must be supplied and not double page spreads. All PDF advertising pages must have the same document area offset. The Paper Width and Paper Height are to be set to 240mm x 310mm. This provides a 10mm border around the pages essential for the printers imposition software. Page position should be on Centre. Files must contain a trim box set to the trim size of the publication.
Exposure to approx 10 million passengers per year.
Distributed on every seat back and on every Aer Lingus flight.
ISSUE AD COPY DEADLINE
February/March 9th January
April/May 6th March
June 5th May
July 6th June
August 3rd July
September 8th August
October/November 5th September
December/January 6th November
POTENTIAL READERSHIP 1.4 MILLION+ PER ISSUE**
IRISH READERS 221,000 PER ISSUE*
Published 8 times a year
Average age 34*
Male 49% Female 51%*
Highest read magazine among Irish people earning € 75,000+ per year.*
Higher number of Irish business readers than the Economist and Time.***
Highest read magazine among Irish people holding a Doctorate/PhD.*
Highest read magazine among Irish people holding a masters degree.*
“I enjoy splashing out on a meal in a restaurant” 71% agree*
“I enjoy owning good quality things” 82% agree*
8 issues per year (4 single, 4 double)
Double Issues Feb/Mar, Apr/May, Oct/Nov, Dec/Jan 2015
Single Issues June, July, August, September
|13-17||8.08 %||7.48 %||15.56 %||
|18-24||12.10 %||11.60 %||23.7 %||
|25-34||21.70 %||21.90 %||43.6 %||
|35-44||19.40 %||18.50 %||37.9 %||
|45-54||16.50 %||15.90 %||32.4 %||
|55+||26.80 %||28.50 %||55.3 %||
|Rate Type||Rate Description||Rate|
|Colour||Half Page||4,301 EUR|
|Colour||Full Page||7,254 EUR|
|Special Positions||IBC/IFC||10,855 EUR|
|Special Positions||OBC||12,095 EUR|