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CARA (In Flight Magazine of Aer Lingus)

The Cara Magazine is the in-flight magazine available on all Aer Lingus flights.

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IMA Customer Magazine of the Year 2012, Cara Magazine is Aer Lingus’s flagship title, and has earned a reputation for delivering fresh, engaging editorial with a strong design focus to the airline’s millions of passengers.

Focussing on a selection of Aer Lingus destinations around the world, the magazine prides itself on its high quality, which has resulted in a strong relationship with advertisers and a 2008 PPAI Award for Customer Magazine of the Year, as well as the prestigious international overall media prize 2010 by the German National Tourist Office. Covering locations as diverse as New York and Krakow. Cara also features comprehensive coverage of arts, design, fashion, sport and business events through Aer Lingus destinations, as well as celebrity interviews and business features.

Copy Deadine Dates

February/March 9th January
April/May 6th March
June 5th May
July 6th June
August 3rd July
September 8th August
October/November 5th September
December/January 6th November





Published 8 times a year

ABC1 58%*

Average age 34*

Male 49% Female 51%*

Highest read magazine among Irish people earning € 75,000+ per year.*

Higher number of Irish business readers than the Economist and Time.***

Highest read magazine among Irish people holding a Doctorate/PhD.*

Highest read magazine among Irish people holding a masters degree.*

“I enjoy splashing out on a meal in a restaurant” 71% agree*

“I enjoy owning good quality things” 82% agree*


8 issues per year (4 single, 4 double)


Double Issues Feb/Mar, Apr/May, Oct/Nov, Dec/Jan 2015
Single Issues June, July, August, September


Mechanical Data

(W x H): DPS Type Area 410 x 260mm, Trim 440 x 290mm, Bleed 446 x 296mm; Full Page Type Area 190 x 260mm, Trim 220 x 290mm, Bleed 226 x 296mm; Half Page Vertical 92 x 260mm, Half Page Horizontal 190 x 127mm; Quarter Page 92 x 127mm; Classified Unit 45 x 49mm.

All ad copy to be sent by disc or email. Please supply it as a high-res, print-ready PDF saved to compatability version 1.3. A printed colour proof must be supplied with the ad copy. Files must contain crop marks. Where necessary a minimum bleed area of 3mm must be contained within the file. Single page PDFs must be supplied and not double page spreads. All PDF advertising pages must have the same document area offset. The Paper Width and Paper Height are to be set to 240mm x 310mm. This provides a 10mm border around the pages essential for the printers imposition software. Page position should be on Centre. Files must contain a trim box set to the trim size of the publication.


  • 40,000 print run for single issues
  • 50,000 print run for double issues


Exposure to approx 10 million passengers per year.

Distributed on every seat back and on every Aer Lingus flight.

2015 Cover Images

Last updated
26.08.2015 16:53
Market Data
Last Updated
09.03.2012 11:41
Age group Male Female Total Male Female
13-17 8.08 % 7.48 % 15.56 %
18-24 12.10 % 11.60 % 23.7 %
25-34 21.70 % 21.90 % 43.6 %
35-44 19.40 % 18.50 % 37.9 %
45-54 16.50 % 15.90 % 32.4 %
55+ 26.80 % 28.50 % 55.3 %
Rate Cards
Last updated
16.06.2017 14:18
Rate Type Rate Description Rate
Colour Half Page 4,301 EUR
Colour Full Page 7,254 EUR
Colour DPS 12,095 EUR
Special Positions IBC/IFC 10,855 EUR
Special Positions OBC 12,095 EUR

Jessie Collins


Tel: 01 271 9641


Corinne Vaughan

Senior Advertising Manager

Tel: 01 271 9622


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Tel: 01 271 9641
Fax: 01 2808309
Address:Image Publications Unit 3, Block 3, Harbour Square, Dun Laoghaire, Co Dublin Ireland


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