Channel 4 Television

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Description

Advance Booking Deadlines

In order to maximise an advertiser’s campaign effectiveness, booking before the Corporation’s published Advance Booking Deadlines is strongly recommended. Details are available on request.

Committed Advertiser Discount

The Corporation may enter into contract with advertisers, which includes a ‘Committed Advertiser Discount’ being implicit in the price negotiated for the airtime. If an advertiser, or agency on its behalf, fails to sign and return the contract before the earlier of two weeks of receipt or transmission of the first spot, the verbal contract is deemed binding. The Corporation reserves the right to audit fulfilment of all contractual agreements. Prices and other criteria agreed under this scheme are dependent on written approval of monthly expenditure on or before the Corporation Advance Booking Commitment Date. In the event of failure to reach the level of investment in the agreed period, the Corporation reserves the right to re-invoice consistent with the agreement. In such circumstances, the Corporation would have no obligation to transmit further advertising against the revised charges. Contracts are signed on behalf of the advertiser and are binding in the event of a change in buying principal.

Contracts

All contracts whether verbal or written shall be subject to our Sale of Advertising General Terms and Conditions of Contract.

National Spot Rates (C4 and E4)

Subject to availability.

Notes

Airtime will be offered at negotiable rates on all channels/platforms provided by the Channel Four Television Corporation. All airtime will be slotted by the Corporation. Airtime of a longer duration than 30" will be charged pro-rata to the 30" rate. Shorter length commercials will be charged as follows in proportion to the capital cost of 30" advertising: 10": 50%; 20": 85%. Rates for timelengths other than 10" multiples will be subject to negotiation and availability.

Macro-Regions

Subject to availability, airtime can be purchased on the Corporation’s published macro-regions at negotiable rates.

Specials

The Corporation will nominate a limited number of breaks within designated programmes as specials. Such programmes and prices will normally be available on the publication of the quarterly schedule, but may be subject to change at any time.

Rate Cards