Financial Times / FT.com

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FT Media Kit

www.ft.com/advertising

The FT’s Average Daily Global Audience (ADGA)

Audience 2.1 million.

Although readership surveys and ABC print and digital audits give media buyers an audience guide, they’re not combined to produce a single, unduplicated audience number.

In a media first, the Financial Times Research Department has developed a model called Average Daily Global Audience (ADGA).

This is the Financial Times’ best estimate of the de-duplicated number of people across the globe who, on an average day, consume FT content via the print newspaper or digitally via the FT.combrowser-accessed website or the FT tablet application or the FT smart phone application.

http://www.fttoolkit.co.uk/admediakit/ft_adga.html

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