Financial Times / FT.com

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FT Media Kit

www.ft.com/advertising

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Single Copy €3.50

The FT’s Average Daily Global Audience (ADGA)

Audience 2.1 million.

Although readership surveys and ABC print and digital audits give media buyers an audience guide, they’re not combined to produce a single, unduplicated audience number.

In a media first, the Financial Times Research Department has developed a model called Average Daily Global Audience (ADGA).

This is the Financial Times’ best estimate of the de-duplicated number of people across the globe who, on an average day, consume FT content via the print newspaper or digitally via the FT.combrowser-accessed website or the FT tablet application or the FT smart phone application.

http://www.fttoolkit.co.uk/admediakit/ft_adga.html

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