Ipsos MRBI has spearheaded the development of the market research industry in Ireland for more than forty years, during which time the company’s philosophy of meticulously planned research has attracted an enviable reputation for reliability and accuracy.
The company holds the JNLR (Radio Audience Measurement) contract (since 1989), has been conducting the Irish Times/Ipsos MRBI opinion poll series since 1982 and holds the quantitative Eurobarometer research contract for the European Commission.
Ipsos MRBI is a full service agency, comprising both qualitative and quantitative divisions.
Ipsos MRBI operate a Specialist Healthcare division, including Ireland’s only panels of pharmacists and GP’s, a quarterly GP omnibus, and a qualitative healthcare team with extensive experience in conducting research among Hospital Consultants, GPs, and nurses.
As customer loyalty experts, Ipsos MRBI operates a specialist telephone unit from our Blackrock office which employs interviewers trained in customer satisfaction research across a range of industries --- including telecoms, automotive and finance.
Ipsos MRBI specialise in large-scale panel management studies --- including bespoke postal, face-to-face and on-line panels.
Ipsos MRBI also operates Ireland’s most frequent telephone omnibus (Omnipoll), conducted with 1,000 adults 15+ every two weeks.
Advertising, Brand/Branding, Business-to-Business, Customer Satisfaction, Employee Reserach, New Product Development, Opinion Polling, Product Testing, Social Research, Usage & Attitude
Automotive, Drinks, Finance/Investment, FMCG, Healthcare, Internet/New Media, Media (Broadcast), Media (Print), Public Services/Utilities, Retail, Sponsorship, Telecommunications, Transportation, Travel/Tourism.
IpsosMRBI offer both Qualitative and Quantitative Research Services.
CATI, CAWI, Face-to-Face (In-Home/On-Street/Exit Interviews), Hall Tests, Omnibus Surveys, Panels, Group Discussions/Focus Groups.
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