The Irish Sunday Mirror has something for everyone, offering readers a balance between serious news, comprehensive sports coverage and celebrity news. With 167,000 people still choosing to read the Sunday Mirror every week according to latest 2025 TGI data and mostly read by females.
167,000 (ROI TGI 2025)
AD specs
Full page: 340mm height, 265mm width
Double page spread: 340mm height, 548mm width, 18mm gutter
Half page horizontal: 170mm height, 265mm width
Half double page spread: 170mm height, 548mm width, 18mm gutter
Standard fireplace: 250mm height, 318mm width, 18mm gutter
25x4 ROP advert: 250mm height, 150mm width
Back page advert: 340mm height, 265mm width
| Age group | Male | Female | Total | Male | Female |
|---|---|---|---|---|---|
| 13-17 | 0.95 % | 0.00 % | 0.95 % | ||
| 18-24 | 9.78 % | 8.19 % | 17.97 % | ||
| 25-34 | 7.11 % | 7.14 % | 14.25 % | ||
| 35-44 | 7.05 % | 8.66 % | 15.71 % | ||
| 45-54 | 9.36 % | 10.70 % | 20.06 % | ||
| 55+ | 15.30 % | 15.80 % | 31.1 % |
| Rate Type | Rate Description | Rate |
|---|---|---|
| SCC | Colour | 30.35 EUR |
| Full page | Colour | 7,223 EUR |
| Inserts | per 1000 | 50 EUR |
| Legal & planning notices | up to 150 words | 180 EUR |
Approved by the following readership/listenership approval agents:
ABC (12,077 July – December 2024)