Marketing Development Programme

The Marketing Development Programme at University College Dublin draws on the expertise of postgraduate students in the MSc in Marketing Practice, who have extensive training and experience in marketing research.

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Description

This programme makes available state-of-the-art marketing theory and research to companies selling products and services in Ireland and internationally. The services of the programme are directed primarily towards companies with complex research problems that cannot be solved through standard research methods, or which would benefit from fresh insights or novel approaches.

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