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At RightFitz, a commitment to the metrics that matter most to your online performance lies at the heart of our working relationship.
The core focus of any new project is to understand the behaviours and trends among your target customer base and the role that organic search plays in their conversion journey from online discovery towards becoming your customer and ideally, a loyal brand advocate for many years to come.
By working together with your business to understand these dynamics from the outset, we can devise a strategy based around three well-defined pillars of sustainable SEO, which are:
- Technical Excellence – the indexability and crawlability of your front-end and back-end systems and frameworks.
- Content Relevance – the words and topics used though your site and how they leverage both user intent and keyword positioning.
- Competitive Authority – the ‘clout’ of your brand within your wider industry ecosystem, measured largely in off-page SEO signals.
Specialist Areas of Expertise
Technical SEO
Putting on the ‘Google Goggles’ and conducting in-depth SEO Audits enables us to ensure your site is primed for Indexability and Search Engine Accessibility. Most new client relationships commence with a robust technical audit on our quest for the technical excellence of your domain(s).
Content Marketing
The old adage ‘Content is King’ rings true now more than ever and oRightFitz is ideally positioned to help craft your story through Hygiene, Hub and Hero content formats and to support your brand journey with relevant, meaningful messaging built upon well-researched datasets, valuable topic clusters and originality.
Local SEO
Hyper-localisation plays a critical role in mobile-first SEO so whether you’ve got a single business location or hundreds across the country, continent or planet, we’ve got a scalable local SEO strategy tailor-made to suit your local specific SEO requirements through both Google My Business (GMB) and Bing Places in addition to a range of supplementary approaches to getting found for ‘near me’ and related search queries.
International SEO
Helping national businesses scale internationally and international businesses expand even further is something we’ve honed our skills in with a strong track record of successful internationalisation via scalable hreflang tag implementation localisation, translation and transcreation projects with access to a network of experienced digital marketers supplying native support in 23 different languages.. and counting.
Off-Page SEO
A key factor in determining competitive authority, backlinks still matter as part of a well-balanced SEO formula and we offer outreach, Digital PR and Interactive Content to delight and help take some of the heavy lifting out of building up that all-important authority pillar for your brand.
Amazon SEO
With two-thirds of consumers commencing their product search on Amazon, eCommerce businesses need to optimise their assets to achieve high organic rankings and stay competitive with keyword optimisation, strong on-page copy and ranking boosting tactics to drive sales. The process of optimising product listings yields better rankings and more visibility means a higher sales velocity under Amazon’s unique ‘A9’ algorithm.
Google Analytics and Tag Manager Implementation
Far too many Google Analytics implementations encountered aren’t telling the full story about your customer behaviour or channel performance, so correct configuration is a first port of call when dealing with RightFitz.
Getting the correct standard of data measurement in place can prove a powerful springboard for accountability, attribution and growth based on better-informed, data-based business decisions and we can help your Google Analytics, Google Tag Manager (GTM), Google Search Console, Bing Webmaster Tools as Yandex and Baidu equivalents for truly global business expansion.
