The Market Book or ‘Holiday Planner’ publication is the main fulfilment piece for consumer enquiries via our call centre and website, through advertising responses, via distribution at trade and consumer promotions, and through travel agents and tour operators specialising in the island of Ireland as a holiday destination.
Each year we print over a million market books in 10 languages which are distributed in over 20 markets across the world. We also produce online versions of each book, featuring advertisements, to reach as wide an audience as possible.
Through this key publication you can place your advertisement in the hands of consumers in any one, or several, of our overseas markets. The Target Audience is predominantly composed of Sightseers & Culture Seekers who are interested in Ireland and are seeking to plan their holiday.
Advertising Rate Costs vary according to size and position of advertisement, the size of the market, and the market book print volume and distribution. Discounts are available for placing advertisements in multiple books.
Annual - November/December.
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