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Tourism Ireland International Travel & Holiday Planner

Irelands Official International Holiday Planner & Travel Guide

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The Market Book or ‘Holiday Planner’ publication is the main fulfilment piece for consumer enquiries via our call centre and website, through advertising responses, via distribution at trade and consumer promotions, and through travel agents and tour operators specialising in the island of Ireland as a holiday destination.

Each year we print over a million market books in 10 languages which are distributed in over 20 markets across the world. We also produce online versions of each book, featuring advertisements, to reach as wide an audience as possible.

Through this key publication you can place your advertisement in the hands of consumers in any one, or several, of our overseas markets. The Target Audience is predominantly composed of Sightseers & Culture Seekers who are interested in Ireland and are seeking to plan their holiday.

Advertising Rate Costs vary according to size and position of advertisement, the size of the market, and the market book print volume and distribution. Discounts are available for placing advertisements in multiple books.

Mechanical Data

Format: A4.


Annual - November/December.

Rate Cards
Last updated
02.09.2010 05:13
Rate Type Rate Description Rate

Niall Whelan

Commercial Manager

Tel: 01 202 5403


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Tel: 01 202 5403
Fax: 01 202 5404
Address:Max Media, The Courtyard 20e Castle Street, Dalkey Co Dublin Ireland


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