Many women, no matter how expert they may be in their field, seem hesitant to state their views in public forums such as radio, television or in live debates. They tend to shy away from opinion journalism. Producers and researchers also report that they have great difficulty getting women on the airwaves.
The Women on Air talks provide female area experts with practical broadcasting tips, inside information and industry contacts. Through the seminars women come to understand that their opinions are valid – and wanted – by radio researchers and producers. They also form networks of women who cheerlead and encourage them to get on radio or TV.