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Email Marketing Specialist

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Digital Marketing Institute | Salary not disclosed | Full-time | County Dublin, Ireland

Digital Marketing / Dublin / Marketo / Marketing Automation / CRM -Sales Forece / Emailing / A/B Testing / Marketing Automation Specialist

We have an exciting opportunity for an ambitious Email Marketing Specialist to join our marketing team at the Digital Marketing Institute. This role will report to the Head of Marketing and will be based out of our Head Office in South Dublin.

The focus of this role

The Email Specialist will have ownership over the creation and management of marketing automation campaigns designed to generate incremental new leads and derive the maximum value from our existing database and sources. This is a new role within the marketing organization, providing us with a resource dedicated to maximizing the value of our leads and our customers over time.

In this role you will have the opportunity to deliver a meaningful impact in a highly KPI driven, transparent and progressive marketing organization.

Key Attributes

  • Analytical & Numeric thinker
  • Data driven with an investigative mind
  • Be creative, innovative and digitally smart
  • Experienced in working within a fast paced environment
  • Highly organised, with the ability to work to tight deadlines
  • High energy, positive “can do” attitude

Key Responsibilities

  • Primarily using email, setup nurture flows for leads and customers of our membership business
  • Set up automation rules
  • Optimize segmentation, campaign execution, lead scoring, nurturing and funnel pull-through
  • Setup A/B testing to measure performance and optimize conversion assets
  • Work with the marketing team to maintain database health by ensuring data cleanliness and completeness, leveraging tools in the marketing automation and CRM systems and other third-party data providers
  • Maintain, enhance and optimize our lead and customer management process in coordination with the sales and marketing team leads
  • Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize and automate workflows for marketing and sales productivity
  • Segment lists based on behaviors shown in past email engagement and website interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the nurture tracks for these segments to convert prospects to MQL´s
  • Be the subject matter expert

The Essentials

  • Bachelor´s / Masters Degree in Marketing or Digital Marketing or similar
  • 2+ Years Email Marketing experience
  • Strong experience using a marketing automation platform such as HubSpot, Marketo, Pardot, Eloqua etc
  • Strong analytical skills with a good and sharp sense for financial numbers
  • Excellent time, budget and project management skills
  • Self-Motivated, pro-active thinker who is very passionate on digital marketing
  • True team player consistently delivering on commitments
  • Hands on attitude

Our Mission

At the Digital Marketing Institute we want our students to get the most out of their digital marketing career.

Here’s how we think we can help them achieve this:

  • We provide quality, timely and relevant training in Digital Marketing to individuals and organisations through Digital Marketing Experts
  • We build knowledge and skills in Digital Marketing through industry based expert-led training programmes for all levels of experience
  • We connect Digital Marketing Professionals with aspiring Digital Marketers
  • We help them make sense of Digital Marketing

Our People and what we look for

Our People

Our people are passionate about digital and about education. Working here you will have the opportunity to work with leading digital experts in a high growth company.

What we look for

We are currently expanding both in Ireland and internationally and we hire people who are driven, effective self-starters who have the flexibility to adapt to a rapidly changing commercial environment. If you are passionate about digital, come and work with us!

Life at the Digital Marketing Institute

  • We are a dynamic, thriving and innovative work environment. We’re currently based in Dun Laoghaire, with office views overlooking Dublin Bay but will be making an exciting move to a new office space in Blackrock, Co Dublin in March
  • We offer competitive salaries and commission structures, 22 day’s holidays per year, a newly launched Learning & Development program, access to any of our courses, a great social calendar, with quarterly days and nights out, who wouldn’t want to work with us!

 

 

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