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Does your business market in multiple cities or countries? Wish there was a simple way to localize your marketing based on location or language?
In this article, you’ll discover how to set up a Facebook global pages structure with Facebook market pages to streamline your Facebook marketing.
Why Use a Facebook Global Pages Structure?
Facebook location pages, which have been available for a number of years, are particularly helpful when consumers are searching for directions to one of your brick-and-mortar stores or you’re offering discounts or special offers at certain locations.
Location pages show up in Facebook search individually, making it easier for people to find stores and offices that are near them.
Facebook global pages, which are slowly being rolled out, are for businesses with multiple global audiences that wish to leverage localization in a particular market or for a particular language, but want to retain a single Facebook page URL.
Global page structures contain market pages, which are simply different versions of the same brand page made visible to users based on their geographic location. In Facebook search, users see only the market page that relates to their region (although they may switch the region if they want).
As an example, Nokia Mobile utilizes global pages. When you click the three-dot button on their page, you’ll see the option to Switch Region. If you change the region, the content on the page changes too.
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Sourced from Social Media Examiner
