As its AI previews cut referral traffic, Google’s looking to help publishers continue to generate income, via a new promotional offering that will enable them to effectively gate their content, in order to drive more subscriptions, showcase more ads, etc.
Google’s new “Offerwall” system gives web publishers the option to add an additional pop-up alert when users visit their website, providing another means to drive direct action.
As you can see in this example, with Offerwall, publishers can insert additional promotions between content access.
As explained by Google:
“When publishers choose to use Offerwall, they can offer audiences a number of ways to access content. People might decide to watch a short ad, complete a quick survey or pay in micro payments. Publishers can even add their own options, like newsletter sign-ups. These options empower audiences to decide how they want to access publishers’ sites and help ensure diverse content remains available to everyone.”
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