It’s a simple phrase that answers so many questions about SEO, yet stirs up a lot of discussion and debate: Google ranks webpages, not websites.
I’m about to tell you an SEO fact that will answer so many questions about how Google operates that I can’t even cover them all in this article.
It’s also a great way to stir up debate in your finer SEO discussion forums.
Google ranks webpages, not websites.
Don’t believe me? Ask John Mueller of Google (I did):
Don’t believe John Mueller or Google?
Well, that’s a whole different discussion, but luckily, there have been many, many, many others who have stated the same thing.
Google ranks webpages, not websites.
Once you consider the power of this seemingly unassuming statement, you’ll see how keeping it in mind while you’re developing your organic search strategy can simplify many of your decisions.
Plus, it puts an end to many of the more popular SEO debates we’ve all suffered over the years.
What Does It Really Mean?
Look, we don’t need to overcomplicate this here, but let’s dive into how this phrase shakes things up and sometimes really upsets some of my fellow SEO pros.
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