BY ANNABEL BURBA The company’s senior VP of spreads said the ‘phones lit up’ after Nutella appeared in the Orion capsule. Nutella is giving “to…
By Christopher Yang|edited by Maria Bailey As millions of shoppers turn to AI agents before traditional retailers, brands that fail to become machine-readable risk losing…
By Daniel John The metaverse has Meta sorry end. Five years ago, Facebook unveiled one of the most surprising rebrands of the decade. While the…
BY ANNABEL BURBA If you got a package addressed to Demi Moore or Zoe Saldaña, would you open it? Last week, more than 1,000 people…
By Chris Kelly At its latest upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring outcomes of…
By Ollie Shelton Reflecting on Black Friday and Cyber Monday figures, Ollie Shelton at Threepipe Reply surveys the new ecommerce landscape. If 2023 was the year generative…