By Melissa Daniels On this week’s episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail’s platforms reporter,…
By Adam Salacuse Before your next media plan, brief or campaign, sit with this question: Does this feel like something people will actually want?…
By Fluent, Inc The case for commerce media has been made. Budgets are shifting, narratives are changing and the industry has largely accepted that retail…
Sourced from The Drum The British retailer used custom conversions and a conversion lift test to unlock insights about how efficient Facebook ads are…
By Mercy Kambura Did you know the average person unlocks their smartphone 150 times daily, leaving a trail of personal data ready for the picking? Every…
By Sophie Rhone AI speeds up advertising, but without strategy it risks making brands forgettable For small businesses, AI has made advertising easier to produce but…