BY ROHAAN SAKRANI There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse…
By Dan Bayford Dan Bayford of Posterscope (part of Dentsu) argues that out-of-home ads are still undervalued in the brand builder’s toolkit. Is out-of-home…
By TELUS Agriculture & Consumer Goods The rules for consumer packaged goods have changed. For the past 13 years, TELUS Agriculture & Consumer Goods has tracked the…
By Najah Black Have you ever wanted to start your own business, but you don’t know where to start? Trust me, I’ve been there;…
Sourced from CREATIVE BOOM As the UK’s HFSS restrictions take hold, food brands are losing their oldest emotional shortcuts. In this opinion piece, Loren…
By BoF Insights, McKinsey & Company Value players are elevating their brands defensively against ultra-low-cost rivals such as Shein and Temu, whose business models remain difficult…