By Anaïs Guillemané Mootoosamy An emotional connection with fans is as important as on-field performance. Your team’s on-field performance might be what dominates headlines –…
By Roger Dooley Walmart is experimenting with paper catalogues. Yes, you read that correctly. The retail giant that helped drive countless catalogue companies out…
By Aaron Baar The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform. Dive…
By Mark Ritson New ads for ChatGPT scored low on fluency—and even lower on branding basics OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming…
Sourced from what’s trending Summary: Have you ever added items to your cart due to bonus offers? It’s a deliberate marketing strategy. Temu gamifies…
By Zak Doffman Updated, Oct. 21 with an industry response to Google’s retreat on user privacy. Apple warns iPhone users to stop using Google Chrome, and Microsoft has…