By Brendán Murphy The new era of creative content platforms is here. The rapid rise of influencer media, the fragmented media landscape, and our always-on…
By John Hall Digital advertising seems to be everywhere. You turn on your laptop, only to be greeted by promo messages from the manufacturer…
By Jodie Cook, Summary Sir Martin Sorrell advises agencies to adapt to AI by implementing five key strategies: compress creative production with output-based pricing,…
By Nikhil Nanivadekar The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar. The following…
By Luis Rijo Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape…
Sourced from CREATIVE BOOM Creative Director Daniel Irizarry of Athletics argues that the most resilient brand systems aren’t built on exhaustive rules – they’re…